As Eye See It

What Patients Remember

Friday, September 19, 2014

A very nice 85-year-old patient recently came in for a medical follow-up visit. Despite a history that included both glaucoma and diabetic retinopathy, she was not good about follow up…but, on this occasion she had returned right on schedule!

So, I said to her, “You are here right on time. How come?”

With a big smile on her face, she responded, “My knitting. The last time I was here we talked about the scarf I was knitting. I wanted to show it to you—all finished.”

To clarify, I did not remember the knitting project. I do remember explaining in great detail her medical condition and my recommendations for care. Thank goodness, we must have also talked about knitting.

She needed medical care, but she followed my recommendations because she wanted to show me her scarf!

As I See It, we can’t overemphasize the importance of truly connecting with our patients. The quality of care certainly increases as patients sense their doctor’s personal interest in them.

It was a beautiful scarf!

Giving The Gift Of Sight

Friday, September 5, 2014

There are so many stories and so little time! This is certainly the case when trying to describe the importance of extending eye care services to those in need. Vision is so important and we can all be very proud of our charitable efforts in sharing the gift of sight.

I’ll relate just one story. A young boy came to our practice as a result of the Sight for Students gift certificate program for his very first eye exam. His history was one of joy and happiness until he began to struggle in first grade. He was falling behind his classmates and was pretty down on himself as a result. Sure enough, it turned out that he was +6.00 in both eyes and was unable to focus at near. A proper diagnosis, a sporty pair of glasses, and a tincture of time was all it took to put him back on the road to success…because of a charity program that provided him access and opportunity.


Blue Light Discussions Improve Patient Care and Revenue

Friday, August 1, 2014

Matthew Alpert, OD, a third-generation optometrist at Alpert Vision Care, shares his views on the importance of talking with patients about blue light.

Visit for resources that you can share with your patients, including an engaging infographic.

Matthew Alpert, OD, wears his Google Glass prescription frames.

As an early adopter of new technology, Matthew Alpert, OD, incorporates his personal experience into discussions with patients.

Isn’t it amazing how much the patient conversation has changed over the past 15 years? It used to be that I would ask a patient if they used a computer. Of course, that conversation has now shifted to a question about how much time they spend on a computer.

Today, it’s a necessity to address technology habits during an eye exam as the average person is multitasking on multiple devices throughout the day—and often at the same time. It’s also necessary because patients are actively looking for better solutions to address digital eye strain and variable viewing distances. Plus many patients have enhanced vision benefits to encourage them to seek out these solutions.